A big wrapped up finale.

Like an extra present that's fallen behind the tree, there's one last CAWU post and it's probably the best of the bunch. Movies and Christmas go together like Kevin McCallister and the Wet Bandits and fortunately for us, the creatives at Film 4 have gone big and wrapped up Christmas perfectly for us. Literally.

60 seconds of pure CAWU fun. 

Looks like Santa came through for us in the end. That, and his elf sized pal, Greg Mutton. Many thanks Greggybread for spotting this and restoring our faith in Christmas.

Probably the last wrapped up of the season

Well, I said it was slim pickings this year and it looks like (unless there's a massive surge of briefs coming in the last week - I pity the creatives if that's true) this could be the last CAWU of 2015.

Three lousy posts. Th-r-e-e. We've even had to look at social as an outlet.

Anyway, regardless of quantity, let's look at quality. And there's none to be found here from probably the best lager in the world. If the CGI designer had at least made half an attempt to make it look like it was real, then we'd have something to get excited about, but I fear this went straight into design from the client, courtesy of the account department because workflow said 'No'.

Perhaps we should start a JFDI blog.

But let's not finish on a low. There's a week to go and maybe a quick letter to the white bearded big guy might save CAWU 2015.

In other news, Hark the Herald Angels, my replacement fridge door bottle shelf has just arrived!

Maybe this is the last post.

Dial C for Christmas

Slim pickings this year so far. I know December has only just started but we're usually on the wind down by now. Anyway, another repeat offender turned up last night and it was quite a relief to be honest. Please be upstanding and slow clap TESCO for coming good just when it mattered.

I have a slight issue with this ad. And that is...  who really gives a phone as a gift?

Imagine the scene on Christmas morning:

'Here's your present!'

<tears off Tesco Value Wrapping Paper>
'Oh wow! A phone. It's great, thank you!'

'It's only £49 a month for the next 24 months, you're very welcome'

That aside it looks like budgets have been cut this year, fortunately it the copywriter was still able to flex his creative muscle. If there was one, it looks like the Art Director 'phoned' it in (on his new Galaxy S6) pretty early on and who can blame him. 'Here's the images', they said 'but feel free to Christmas it up a bit.'

'Put 20% transparency on the snow flakes and send it to print.'



Many thanks to Mr Workman for rescuing CAWU this year.